If somebody asks you where Wal-Mart â is you will almost certainly know where it is located. If someone asks you where to buy a new laptop computer you will probably know about 3-5 places where they sell laptop computers. The location is very important in the real world.
It's even more important on Internet.
The simplest way to find something on the Internet is to use a search engine like Google. However, Google will only display you if they can find you. If Google or other search engines never visit your website they won't know you exist.
You want to have many potential customers visit your website and the first step in that direction is to make sure that Google and other major search engines visit your site as often as possible so when the potential customer searches for your particular service or product, Google can say "hey, check out this company".
Any professional Search Engine Optimization (SEO) will give you:
· Serve, hosting, headers and htaccess analysis
· Key words analysis
· Technical analysis
· Competitor evaluation in your business area
· What is your potential
· Implementation of Google Webmasters Tools and Google Analytics
· SEO re-writing
· SEO specifications (onpage SEO)
· Permanent backlinks from relevant sites
· Submission to Yahoo! and DMOZ authority directories
· Sitemap creation and optimization
· Submitting to search engines
· SEO Service Level Agreement
· Monitor and maintain a steady growth in backlink profile
When deciding on an SEO company there is no doubt you are paying for the level of experience of the SEO consultant. For example, if someone quotes you $200-$300, they are likely using an inexperienced and/or a newly trained SEO consultant. There is also the likelihood they are using what is called “black hat” techniques. These techniques are not accepted by the major search engines and if detected could result in your site being pulled from the rankings. Some of these techniques will include hidden text, massive ‘bad neighborhood’ links and various other tricks. These are known to bring benefits to your SEO, but they are very short term and are often followed by being deindexed (removed) from Google searches!
Examples of unprofessional, unacceptable and "black hat" techniques are:
You should avoid, at all costs any SEO company who utilizes such tactics. Also, be wary of a company that will guarantee you front page rankings. No one can make such a guarantee and, on the off chance they get you to the first page quickly, it is because they did utilize black hat techniques, so the result will not be long lasting. Top page rankings are achieved naturally, over time, with the right techniques.